JENNIFER ALLISON | 07570057384
contact: allisonj174@gmail.com

Comfortable designing at high fidelity and presenting work to cross disciplined teams, my online portfolio showcases my versatility as a designer, I am available for full-time hybrid, remote, or contract roles in the London area.

“Actively exploring opportunities to excel, I have accomplished professional development in front end coding - learning HTML and CSS. I was able to bring my coding skills into my role - successfully redesigning and hand-coding the monthly marketing email newsletter for Vodafone, a consumer marketing communication, sent to millions of Vodafone customers.

Produce multi-platform creative assets, including designing and preparing files for print output. Ability to repurpose creative campaigns and maintain a unified visual style for brand coherence.

Create a set of monthly BAU digital deliverables, exploring different creative treatments with a particular focus for motion design, to support often complex business propositions and objectives.

Design and develop HTML email templates. Optimise designs, ensuring best possible cross-browser rendering. Test HTML emails for rendering issues across different devices/platforms and make design judgment accordingly. Maintain high standards of accuracy, creativity and attention to detail. Effective time management and communication skills to ensure deliverables against agreed timings.

Support internal and external stakeholders with requests for creative assets. Produce and deliver files that can easily be shared across the organisation and with third-party partners. Self manage projects and oversee workload to meet agreed deadlines.

Contracting for 'Monsoon-Accessorize', 'TopShop/TopMan' & 'French Connection'. Producing assets across digital, designing to brand guidelines and supporting the creative production of digital assets for web and social.

Liaising with Clarins global HQ to maintain on-brand consistency, create designs for email newsletters and digital assets across the UK website.

Manage tasks with the workflow tool 'JIRA'. Deliver creative design tasks at pace for the Marks & Spencer website. Develop and maintain the Company's brand, look and feel in all deliverables.

Design digital creative content for the F&F (Tesco PLC) website. Collaborate with a cross-functional team of stakeholders, using insights from analytics and competitor activity to inform design decisions.

Adapt assets to suit web formats: web landing pages, home pages, social banners, and email newsletter. Delivering all digital assets in line with the creative schedule.

Work with L'Oréal in-house CMS tool, uploading and activating digital creative assets for each new product launch. Assisting global markets with localised assets.

Manage product photography for the Crew clothing website with EC2i photography production agency. Liaise with buying and merchandising teams to manage product photography workflow against critical path.

Develop digital content for the Coast website working with the Web Editor to generate ideas to drive sales. Promote the 'Coast' tone of voice in all deliverables.

Activate content using the in-house content management tool. Analyse website visitation and click rate trends using Google analytics and Omniture analytic tool.

Design digital web banners and content for the Hackett website. Activating content for each new season launch using the in-house content management tool. Write SEO optimised product descriptions and manage product photography with EC2i creative production agency.